How To Do Search Engine Optimization
Search engine optimization : A person who owns a website is often dependent on service providers for hosting, development and search engine optimization jobs. Hosting and development are single time tasks and can be done by professionals when exact instructions are given. However, SEO is a kind of continuous process and the person working on this part must understand the logic behind your business and marketing patterns. And yes it is very much possible for you to take charge of the SEO task for your own website.
What should you know before you start?
It is necessary to understand few basic concepts about SEO before you actually start working on it. SEO- Search engine optimization is a process by which you make your website accessible for search engines so that it appears in the initial search results of the engine. It is not as straight forward as it appears from the definition. There are many experts and established players in the market doing continuous research and applying different strategies for their clients. You should not lose your heart if desirable results are not achieved in the first go.
SEO normally involves
• Restructuring your web pages or entire website
• Finding keywords and key phrases
• Creating relevant contents
• Link building
• Conducting market research
• Building strategies
Please do not feel overwhelmed by the above list but yes search engine optimization does require all the things mentioned here. Now check if you have enough resources in terms of time, knowledge about the web and basic HTML coding, patience to learn a totally new technology from scratch. Amongst all resources, time is the key resource. Learning a new technology needs a lot of dedicated time and positive efforts. Think again if you can spend time here for SEO or utilize that time to focus your core business.
SEO Basics –
Do not guess keywords!!
Look at your business website from your customer’s point of view. What people look for and which phrases they use for searching is an important point to remember. Try out relevant searches in major search engines and you will get the phrases people have already used. Check what keywords are shown more appropriate results and include those in your content strategy.
Write attractive content and knit them around the keywords.
Content on the pages such as homepages or landing pages plays a key role in SEO. Write attractive content in first or second person and avoid using third person writing (it might appear distant and too formal). Use keywords and phrases at appropriate locations in the flow of content. Do not break or twist sentences to forcefully add keywords, re-write those sentences to draw correct meaning out of them.
All keywords on all pages- not at all required!!
It is not necessary that all keywords should appear on every page of your website. Decide a plan and scatter keywords over pages and write appropriate content. Pages with overstuffed keywords might cause a penalty in the form of spam marking by Google.
Create as many inbound links as possible. Leverage the power of social media, create accounts on all possible networks and keep on posting updates on all of them. Add links to different pages while writing updates and include only one link per post. Like today you wrote an introductory post with a link to the homepage, tomorrow about your business with a link to About us page and so on. Posting on forums or other marketing websites, yellow pages is also a good effort towards increasing inbound links.
In addition to this article, participate in good SEO forums and tutorials available online and regularly ask your queries, doubts.
Conclusion – SEO can’t be learned in a single shot. You have to do many trials runs to achieve good ranking on search engine result pages if you are a novice in the field.